Hi builders 
,
Thank you for being part of the Anna Founding Builder Program. We’ve seen incredible work turning workflows into real products, and we want to help selected builders bring their Apps to even more users.
Launch & Growth Support Package
For eligible builders, Anna provides up to $70 in marketing expense reimbursement per builder to support the promotion and growth of their Anna App.
The support is not limited to any specific marketing format or channel. Eligible expenses may include, for example:
- Paid Advertising & Promotion: Paid campaigns, sponsored posts, text or display ads, promoted content, and other App-related advertising.
- Directory & Platform Promotion: Paid listings, featured placements, or other promotional services on relevant platforms.
- Content Promotion: Promotion or distribution of App-related content, including but not limited to videos, posts, articles, or other marketing materials.
- Other App Marketing Expenses: Other reasonable promotional expenses directly related to the App.
The key requirements are that the expense is directly related to promoting your Anna App and can be supported by a clear, verifiable record of payment and promotion.
Eligibility
This support is available to the first 20 Anna Founding Builder Program builders whose Apps pass App Review, on a first-come, first-served basis.
There is no additional selection process — eligibility is determined by App Review completion order.
Note: This is not a cash payout, but reimbursement for approved marketing expenses (up to $70 max per builder). We will align on the promotion plan with you before any expenses are incurred.
Reimbursement Process
How it works: Once your promotion plan is confirmed with Anna, you pay the marketing expense upfront, keep the required payment and promotion records, and submit them to us for reimbursement. After verification, Anna will reimburse the approved amount, up to $70.
To claim reimbursement, please provide the applicable supporting materials below:
- Payment Proof — such as a platform payment confirmation, order record, or card/bank transaction record showing the payer, platform, date, and amount.
- Invoice / Receipt — where provided by the platform or service provider.
- Proof of Promotion — such as a link to the live promotion, campaign record, screenshot, or other relevant deliverable.
- Developer Payment Information — the information required for reimbursement.
- Service Documentation (if applicable) — for influencer, agency, paid listing, or other third-party promotional services, please provide a service agreement, order confirmation, invoice, correspondence, or other documentation showing the service purchased.
Payment Method
Reimbursements will be sent via SWIFT international bank transfer from Anna’s Hong Kong corporate account to your overseas bank account. You will need to supply:
- Recipient’s full name in English
- Overseas bank account number
- Receiving bank SWIFT code, name, and full address
Next Steps
Selected builders will be contacted directly. If you are aiming for the top 20 reviewed Apps, ensure your App runs reliably, has a clean onboarding flow, and respects local-first user privacy. Keep all your receipts and promotional records handy!
Previous Demo Day
Builders selected through the previous Anna Hackathon / Demo Day remain eligible for the $70 Marketing Support Package regardless of when their Apps are published. Their eligibility is already secured and is not affected by the first-20 limit for this round. You can view the previously selected Apps here: Previous App Builders
Note: Participation in this round will not affect any support or benefits previously granted through the Anna Hackathon / Demo Day. However, each builder may receive the $70 Marketing Support Package only once and cannot receive duplicate support across both rounds.
Thank you for building with Anna—let’s get these Apps ready for the world! 
The Anna Team
08/26/2026
